> For clean Markdown of any page, append .md to the page URL. > For a complete documentation index, see https://typeform.ferndocs.com/llms.txt. > For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://typeform.ferndocs.com/_mcp/server. # AI Form Builder Create high-performing forms in seconds using natural language. Typeform's AI Form Builder generates complete, optimized forms trained on insights from over 1 billion responses. > **Success** > > **Currently in Beta**: AI Form Builder is available to all users during the > beta period. ## How It Works The AI Form Builder uses advanced language models trained specifically on form creation best practices to generate forms that maximize completion rates and data quality. ### From Prompt to Form in 30 Seconds ### Write Your Prompt Describe what you want to create in natural language: ``` "Create a customer onboarding survey for a B2B SaaS product with questions about company size, use cases, integration needs, and success metrics" ``` ### AI Generates Your Form Within seconds, AI creates a complete form with: * Optimized question sequence * Appropriate field types * Logic jumps where beneficial * Professional design * Completion tracking ### Review and Refine Edit generated content: * Modify questions * Adjust field types * Add or remove sections * Customize design ## Writing Effective Prompts ### Include Key Details **What to Include:** * Form purpose and goal * Target audience * Number of questions (approximate) * Specific topics to cover * Response types needed * Any required logic **Example: Basic Prompt** ``` "Create a 5-question customer feedback survey" ``` **Example: Detailed Prompt** ``` "Create a post-purchase customer feedback survey for an e-commerce clothing store. Include questions about fit, quality, shipping experience, and likelihood to recommend. Use a mix of rating scales and open-ended questions. Keep it under 3 minutes to complete." ``` ### Prompt Templates by Use Case **Lead Generation** ``` "Create a lead qualification form for [industry] capturing company size, budget range, timeline, decision makers, and pain points. Include conditional logic to route high-value leads." ``` **Event Registration** ``` "Create an event registration form for a [type] conference with attendee details, session preferences, dietary restrictions, and networking interests. Add payment collection." ``` **Employee Survey** ``` "Create an anonymous employee engagement survey measuring satisfaction, manager effectiveness, career growth, work-life balance, and company culture. Use 5-point scales and include space for suggestions." ``` **Customer Research** ``` "Create a user research survey about [product/feature] exploring current usage, pain points, feature requests, and willingness to pay. Target 10 minutes completion time." ``` ## Advanced Features ### Multi-Page Forms Request forms with logical sections: ``` "Create a multi-page job application form with sections for: 1) Personal information 2) Work experience 3) Skills assessment 4) Availability" ``` ### Conditional Logic AI automatically adds logic when beneficial: ``` "Create a customer satisfaction survey that asks different follow-up questions based on NPS score" ``` ### Custom Calculations Include scoring or calculations: ``` "Create a quiz with 10 questions and automatic score calculation at the end" ``` ## Customization Options ### Post-Generation Editing After AI generates your form, customize: **Content** * Edit question text * Modify answer options * Add or remove questions * Reorder fields **Design** * Apply themes * Add images and videos * Customize colors and fonts * Adjust layout **Logic** * Add conditional jumps * Set up calculations * Create outcome screens * Configure integrations ### Regeneration Not happy with the results? Click **Regenerate** to get a fresh version, or edit your prompt for different results. ## Best Practices ### Do's ✓ * Be specific about your audience and purpose * Mention desired form length or question count * Specify any required questions or topics * Include industry or context when relevant * Request specific question types if needed ### Don'ts ✗ * Don't use vague descriptions like "create a survey" * Avoid extremely long prompts (keep under 200 words) * Don't expect perfection—plan to refine * Don't include sensitive data in prompts ## Quality & Optimization ### AI Training Data Forms are generated using patterns learned from: * 1B+ form responses * Completion rate analysis * Drop-off point identification * A/B test results * Industry benchmarks ### Optimization Features AI automatically: * Orders questions for maximum completion * Chooses optimal field types * Adds progress indicators when helpful * Suggests logic jumps * Estimates completion time ## Examples ### Example 1: Customer Feedback **Prompt:** ``` "Create a restaurant feedback survey with ratings for food quality, service, ambiance, and value. Include space for dietary preferences and suggestions." ``` **Generated Form Includes:** * Welcome screen with restaurant branding * Star ratings for each category * Open-ended feedback field * Dietary preferences (multiple choice) * Thank you screen with incentive offer ### Example 2: Lead Qualification **Prompt:** ``` "Create a B2B SaaS lead form for enterprise customers capturing company info, team size, current tools, budget, and timeline. Route demos for qualified leads." ``` **Generated Form Includes:** * Company name and industry * Team size selector * Current tools (multiple choice) * Budget range (dropdown) * Timeline (multiple choice) * Calendar for qualified leads * Logic jump to book demo ### Example 3: Employee Onboarding **Prompt:** ``` "Create a new employee onboarding form collecting personal details, emergency contacts, equipment needs, department preferences, and first-day logistics." ``` **Generated Form Includes:** * Personal information section * Emergency contact fields * Equipment checklist * T-shirt size and preferences * Department introduction * Start date confirmation ## Troubleshooting ### Form Too Long? Refine your prompt: ``` "Create a SHORT customer feedback survey with just 5 essential questions" ``` ### Wrong Question Types? Be explicit: ``` "Create a survey using ONLY multiple choice and rating scale questions, no open-ended" ``` ### Missing Topics? List specific requirements: ``` "Create a survey covering these exact topics: [list topics]" ``` ### Need More Logic? Request it explicitly: ``` "Create a survey with conditional logic that shows different questions based on customer type" ``` ## Limitations ### Current Limitations * Maximum 50 questions per generation * English language prompts (translations available post-generation) * Cannot access external data sources * May require refinement for highly specialized forms ### Coming Soon * Multi-language prompt support * Template library integration * Bulk form generation * API access for form generation ## Next Steps * **[AI Content Optimizer](./ai-content-optimizer)** - Improve existing forms * **[AI Form Translator](./ai-form-translator)** - Translate your forms * **[Getting Started](./getting-started)** - More AI features Start creating: Click **Create with AI** in your workspace!