> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://typeform.ferndocs.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://typeform.ferndocs.com/_mcp/server.

# Clarify with AI

Provide real-time, context-aware assistance to respondents as they complete your forms. Clarify with AI answers questions, explains concepts, and reduces confusion—all without leaving the form experience.

## What is Clarify with AI?

Clarify with AI is form-embedded intelligence that helps respondents understand questions and provide better answers. Trained on your company content, it provides contextual help exactly when needed.

> **Success**
>
> **First-of-its-kind**: Clarify with AI is the first embedded AI assistant
> designed specifically for form completion.

## How It Works

### Real-Time Assistance

When a respondent hovers over or clicks the AI help icon, they can:

* Ask questions about what the field is asking
* Request examples of good answers
* Get clarification on terminology
* Understand why you're asking

### Context-Aware Responses

AI provides answers based on:

* The specific question being asked
* Your company's knowledge base
* Previous responses in the form
* Industry-standard definitions

## Setting Up Clarify with AI

### Enable for Your Form

1. Open your form in edit mode
2. Select any question field
3. Click **AI Settings** in the right panel
4. Toggle on "Clarify with AI"

### Configure Context

Upload or link to your knowledge base:

* Product documentation
* FAQs
* Support articles
* Company glossary
* Training materials

### Test and Refine

Preview your form and test AI responses:

* Ask typical respondent questions
* Verify accuracy of answers
* Adjust context sources if needed

### Publish

Once satisfied, publish your form with Clarify AI enabled.

## Use Cases

### Complex Product Feedback

**Scenario**: Technical product survey with industry jargon

**Example Question**: "How would you rate our API latency?"

**Without AI**: Respondents confused by "API latency"

**With Clarify AI**:

> *Respondent asks: "What is API latency?"*
>
> *AI responds*: "API latency refers to the time delay between when you make a request to our API and when you receive a response. Lower latency means faster performance. We're asking about your experience with our API's speed and responsiveness."

### Compliance & Legal Forms

**Scenario**: Consent forms with legal terminology

**Example Question**: "Do you agree to binding arbitration?"

**Clarify AI Helps**:

* Explains legal terms in plain language
* Provides examples
* Links to full policy documents
* Maintains compliance while improving comprehension

### Multi-Language Support

**Scenario**: Global audience with language barriers

**Clarify AI Provides**:

* Translations of complex terms
* Cultural context
* Regional examples
* Simplified explanations

## Configuration Options

### Knowledge Sources

**Company Documentation**

* Upload PDF, Word, or text files
* Connect to help center URLs
* Sync with knowledge base APIs
* Link to internal wikis

**Custom Training**

* Add specific FAQs
* Define key terms
* Provide example answers
* Set up conditional context

### Response Style

**Tone Options**:

* Professional (default)
* Friendly
* Technical
* Casual

**Length Preferences**:

* Brief (1-2 sentences)
* Standard (2-4 sentences)
* Detailed (full explanations)

### Availability

**Always Available**: AI help on every question

**Selective**: Enable only for complex questions

**Hidden Until Needed**: Show help icon only after hesitation

## Best Practices

### Effective Context Setup

**Do's** ✓

* Keep documentation current and accurate
* Use clear, jargon-free source material
* Include examples in your knowledge base
* Test with real users
* Monitor and improve over time

**Don'ts** ✗

* Don't rely on outdated documentation
* Avoid overly technical source material
* Don't skip testing phase
* Don't ignore feedback

### Optimal Question Design

Even with Clarify AI, design clear questions:

* Use plain language when possible
* Provide examples within the question
* Use Clarify AI for deeper explanations
* Test with target audience

## Performance & Accuracy

### Response Quality

* Trained on company-specific content
* Context-aware understanding
* Natural language responses
* Continuously learning

### Speed

* Real-time responses (\< 1 second)
* No form interruption
* Seamless integration
* Mobile-optimized

## Privacy & Security

### Data Protection

* Conversations are not stored with responses
* AI interactions are anonymized
* GDPR and CCPA compliant
* Enterprise security standards

### Content Control

* You control all knowledge sources
* Review and approve AI training data
* Update context anytime
* Disable for sensitive questions

## Analytics & Insights

### Track Usage

* Which questions need most clarification
* Common respondent questions
* Help effectiveness metrics
* Drop-off reduction analysis

### Continuous Improvement

Use analytics to:

* Identify confusing questions
* Improve question wording
* Update knowledge base
* Optimize form flow

## Troubleshooting

### AI Responses Inaccurate?

* Update knowledge base content
* Add more context sources
* Provide clearer examples
* Review source material quality

### Respondents Not Using It?

* Make help icon more prominent
* Add prompt on complex questions
* Test visibility on mobile
* Consider always-visible option

### Performance Issues?

* Reduce knowledge base size
* Optimize source documents
* Check internet connection
* Contact support

## Coming Soon

Future enhancements:

* Proactive help suggestions
* Multi-language AI training
* Voice-based clarification
* Video explanations
* Interactive examples

## Related Features

* **[FAQ with AI](./faq-with-ai)** - Embedded FAQ section
* **[Dynamic Follow-up Questions](./dynamic-followup)** - Adaptive forms
* **[Ask AI](./ask-ai)** - Query your results

Reduce drop-off and improve data quality with Clarify AI!