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# Lead Generation

Create high-converting lead generation forms and qualify prospects with AI assistance.

## Lead Gen Form Types

**Top of Funnel**

* Newsletter subscriptions
* Content downloads
* Webinar registrations
* Quiz and assessments

**Mid-Funnel**

* Product demos
* Free trials
* ROI calculators
* Product selectors

**Bottom of Funnel**

* Pricing inquiries
* Sales consultations
* Custom quotes

## AI Lead Qualification

**Automatic Scoring**
AI assigns lead scores based on:

* Company size and industry
* Budget indicators
* Timeline to purchase
* Decision-making authority
* Engagement signals

**Smart Routing**

* Enterprise leads (500+ employees) → Enterprise sales team
* SMB leads (10-50 employees) → Inside sales queue
* Self-service (\< 10 employees) → Automated onboarding

**Progressive Profiling**

* Asks minimum questions for first-time visitors
* Gradually collects more data over time
* Never asks the same question twice
* Enriches profiles automatically

## Data Enrichment

With integrations, automatically enrich:

* Email → Full contact details (Clearbit)
* Company → Firmographic data (LinkedIn, ZoomInfo)
* Website → Technology stack (BuiltWith)

## Conversion Optimization

* Multi-step forms with progress indicators
* Dynamic content based on visitor segment
* Exit intent offers
* Mobile-optimized experience

## CRM Integration

Automatically sync to:

* **Salesforce**: Create/update leads, trigger workflows
* **HubSpot**: Add contacts, enroll in sequences, score leads
* Track conversion metrics and attribution

## Best Practices

* Ask smart questions (avoid asking what you can enrich)
* Use conditional logic to reduce question count
* Optimize for mobile (single column, large touch targets)
* Build trust (privacy policy, security badges, social proof)

Start generating high-quality leads with AI-powered qualification and routing!