> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://typeform.ferndocs.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://typeform.ferndocs.com/_mcp/server.

# Smart Insights

Get proactive recommendations, anomaly detection, and actionable next steps from your data. AI monitors your forms and alerts you to important patterns and opportunities.

## Proactive Intelligence

Smart Insights continuously analyzes your form data and surfaces important findings automatically—no queries needed.

## What You Get

**Daily Insights Digest**

* Key findings from yesterday's responses
* Notable changes or trends
* Action recommendations
* Important alerts

**Anomaly Detection**

* Unusual response patterns
* Unexpected drop-offs
* Spike or drop in submissions
* Outlier responses
* Data quality issues

**Performance Monitoring**

* Completion rate changes
* Response time trends
* Drop-off point shifts
* Device and channel performance

**Recommendations**

* Form optimization suggestions
* Best time to send reminders
* Question improvement ideas
* Logic jump opportunities
* Integration suggestions

## Example Insights

**Completion Rate Alert**

```
⚠️ Completion rate dropped 15% this week

Analysis:
- Drop-off increased at Question 5 (email field)
- Mobile users affected more (72% → 54%)
- Started after form update on Monday

Recommendation:
- Make email field optional
- Add explanation text for mobile users
- Consider progressive profiling
```

**Positive Trend**

```
✅ Response quality improved significantly

Analysis:
- Average response length increased 40%
- More detailed feedback in open fields
- Sentiment scores more positive

Likely cause:
- Recent addition of Clarify with AI
- Clearer question wording from optimization

Action: Apply same changes to similar forms
```

**Opportunity Identified**

```
💡 High-value segment discovered

Finding:
- 23% of respondents show enterprise buying signals
- Not currently tagged or followed up
- Average budget 10x higher than typical

Recommendation:
- Create automation for this segment
- Add sales team notification
- Offer enterprise demo booking
```

## Insight Categories

**🔴 Critical** - Immediate attention needed

* Severe drop-offs
* Data issues
* Integration failures

**🟡 Important** - Review soon

* Performance changes
* Trend alerts
* Opportunity signals

**🟢 Informational** - Good to know

* Positive trends
* Milestone achievements
* Usage patterns

## Customization

**Alert Preferences**

* Choose insight types to receive
* Set alert thresholds
* Delivery schedule (daily, weekly)
* Notification channels (email, Slack, in-app)

**Focus Areas**

* Prioritize specific forms
* Monitor key metrics
* Track custom goals
* Segment-specific insights

## Integration

Smart Insights can trigger:

* Email notifications
* Slack messages
* Webhook calls
* Dashboard updates
* Automated reports

Enable Smart Insights in **Settings** > **AI Features** > **Smart Insights**!