AI Form Builder

Create high-performing forms in seconds using natural language. Typeform’s AI Form Builder generates complete, optimized forms trained on insights from over 1 billion responses.

How It Works

The AI Form Builder uses advanced language models trained specifically on form creation best practices to generate forms that maximize completion rates and data quality.

From Prompt to Form in 30 Seconds

"Create a customer onboarding survey for a B2B SaaS product with questions about company size, use cases, integration needs, and success metrics"

Writing Effective Prompts

Include Key Details

What to Include:

• Form purpose and goal
• Target audience
• Number of questions (approximate)
• Specific topics to cover
• Response types needed
• Any required logic

Example: Basic Prompt

"Create a 5-question customer feedback survey"

Example: Detailed Prompt

"Create a post-purchase customer feedback survey for an e-commerce clothing store. Include questions about fit, quality, shipping experience, and likelihood to recommend. Use a mix of rating scales and open-ended questions. Keep it under 3 minutes to complete."

Prompt Templates by Use Case

Lead Generation

"Create a lead qualification form for [industry] capturing company size, budget range, timeline, decision makers, and pain points. Include conditional logic to route high-value leads."

Event Registration

"Create an event registration form for a [type] conference with attendee details, session preferences, dietary restrictions, and networking interests. Add payment collection."

Employee Survey

"Create an anonymous employee engagement survey measuring satisfaction, manager effectiveness, career growth, work-life balance, and company culture. Use 5-point scales and include space for suggestions."

Customer Research

"Create a user research survey about [product/feature] exploring current usage, pain points, feature requests, and willingness to pay. Target 10 minutes completion time."

Advanced Features

Multi-Page Forms

Request forms with logical sections:

"Create a multi-page job application form with sections for:
1) Personal information
2) Work experience
3) Skills assessment
4) Availability"

Conditional Logic

AI automatically adds logic when beneficial:

"Create a customer satisfaction survey that asks different follow-up questions based on NPS score"

Custom Calculations

Include scoring or calculations:

"Create a quiz with 10 questions and automatic score calculation at the end"

Customization Options

Post-Generation Editing

After AI generates your form, customize:

Content

• Edit question text
• Modify answer options
• Add or remove questions
• Reorder fields

Design

• Apply themes
• Add images and videos
• Customize colors and fonts
• Adjust layout

Logic

• Add conditional jumps
• Set up calculations
• Create outcome screens
• Configure integrations

Regeneration

Not happy with the results? Click Regenerate to get a fresh version, or edit your prompt for different results.

Best Practices

Do’s ✓

• Be specific about your audience and purpose
• Mention desired form length or question count
• Specify any required questions or topics
• Include industry or context when relevant
• Request specific question types if needed

Don’ts ✗

• Don’t use vague descriptions like “create a survey”
• Avoid extremely long prompts (keep under 200 words)
• Don’t expect perfection—plan to refine
• Don’t include sensitive data in prompts

Quality & Optimization

AI Training Data

Forms are generated using patterns learned from:

• 1B+ form responses
• Completion rate analysis
• Drop-off point identification
• A/B test results
• Industry benchmarks

Optimization Features

AI automatically:

• Orders questions for maximum completion
• Chooses optimal field types
• Adds progress indicators when helpful
• Suggests logic jumps
• Estimates completion time

Examples

Example 1: Customer Feedback

Prompt:

"Create a restaurant feedback survey with ratings for food quality, service, ambiance, and value. Include space for dietary preferences and suggestions."

Generated Form Includes:

• Welcome screen with restaurant branding
• Star ratings for each category
• Open-ended feedback field
• Dietary preferences (multiple choice)
• Thank you screen with incentive offer

Example 2: Lead Qualification

Prompt:

"Create a B2B SaaS lead form for enterprise customers capturing company info, team size, current tools, budget, and timeline. Route demos for qualified leads."

Generated Form Includes:

• Company name and industry
• Team size selector
• Current tools (multiple choice)
• Budget range (dropdown)
• Timeline (multiple choice)
• Calendar for qualified leads
• Logic jump to book demo

Example 3: Employee Onboarding

Prompt:

"Create a new employee onboarding form collecting personal details, emergency contacts, equipment needs, department preferences, and first-day logistics."

Generated Form Includes:

• Personal information section
• Emergency contact fields
• Equipment checklist
• T-shirt size and preferences
• Department introduction
• Start date confirmation

Troubleshooting

Form Too Long?

Refine your prompt:

"Create a SHORT customer feedback survey with just 5 essential questions"

Wrong Question Types?

Be explicit:

"Create a survey using ONLY multiple choice and rating scale questions, no open-ended"

Missing Topics?

List specific requirements:

"Create a survey covering these exact topics: [list topics]"

Need More Logic?

Request it explicitly:

"Create a survey with conditional logic that shows different questions based on customer type"

Limitations

Current Limitations

• Maximum 50 questions per generation
• English language prompts (translations available post-generation)
• Cannot access external data sources
• May require refinement for highly specialized forms

Coming Soon

• Multi-language prompt support
• Template library integration
• Bulk form generation
• API access for form generation

Next Steps

• AI Content Optimizer - Improve existing forms
• AI Form Translator - Translate your forms
• Getting Started - More AI features

Start creating: Click Create with AI in your workspace!